Call yourself a content writer and you’d better know the difference in a blog post and an article. But guess what? You’ll find writers and clients who think these are one and the same, right along with web page content. An easy way to think about web content is to compare it to dog breeds. So let’s get barking.
For your Labrador, you have trustworthy and reliable web page content that remains steadfast for searches. Blog posts are the Jack Russells with their charm and energy--short spurts of content bent on getting your attention. And then there are the Great Danes of content, articles with their massive size and integrity.
As you research how to be a content writer, start with these metaphorical breeds of content.
The Labrador of web content, a web page is the content for a website that is steadfast. Examples include:
- Client reviews
- Portfolio or samples of work
- Online store
Generally, when you get a job to write a web page it comes to you as a bulk order project. The client will want you to write all the pages on their website so the voice and style remain consistent.
Saving Time and Making Money
Bulk ordering is how you should advertise your web page writing, too. It enables you to streamline the time spent researching. You are able to regurgitate that information for several pages worth of content. Let’s be honest. When you are writing an entire website worth of web pages, you are also getting paid more, thanks to the extra work.
Branding and Web Pages
When writing a web page you will either rewrite a current web page or develop all new content. Either way, you need to be in contact with the company owner or site developer to ask questions about branding. After all, a website is the prime space for developing a brand in the online marketplace.
As the Jack Russell of the group, blog posts are all about flash and what’s happening right now. Blog posts tend to focus on a variety of areas, such as the latest news, product reviews, or consumer advice.
What is a Blog Versus Blog Post
A blog post is only one piece of content on a blog. You’ll often find people interchange these terms and say blog when they mean a single blog post. In addition, blog posts are almost always featured in a chronological order on a website, with the most recent blog post first.
You might see, as I have here on my website, multiple blogs. For instance, I have the following blogs:
- Web Content Starts Here
- Finding Web Content Work
- Writer Motivations and Inspirations
- Advanced Web Content Tools
The reason? This setup is best for you, the reader. After all, if you are learning how to be a web content writer, the last thing you need is advanced web content tools. That would be overwhelming. Likewise, someone who’s been in the industry for a few years is not interested in info about getting started in the biz.
Tip—What if you have a client with several service areas or directions for their blog, such as industry news, user reviews, and product tutorials? Offer the advice of setting up separate blogs on their site. It offers clarity to the content and makes it easier for users to find what they need fast. Otherwise, your blog can end up in true Jack Russell style, spinning around in furry circles and bouncing all over the place.
Out of Labradors, Jack Russells, and Great Danes, you’ll see me go with a Great Dane every time. Sure, they eat a lot of food and take up a tremendous amount of space. Yet Great Danes, just like articles, provide you with the opportunity to go in depth with a topic.
Things to know about the Great Danes of web content:
- Articles are longer than blog posts and web pages, hitting anywhere from 500 to 1,500 words.
- When you write an article, you should fill it up with facts followed by statistics and quotes from experts. Bonus points if you score an interview with an expert in the field.
- Typically articles are written as evergreen content, meaning that there isn’t a proverbial time stamp. Over time you may need to update article information based on new research or events.
There you have it, a whole puppy pound worth of content knowledge to help you as you learn how to be a content writer with more bite than bark. Visit Web Content Starts Here for more tips on the web content writing trade.